The power of demonstrating a benefit


There was confusion amongst pharmacists and pharmacy assistants between dispersed and dissolved and no difference was perceived or even realised. We needed to develop a campaign that clearly and simply made it clear that DermAid’s formulation is unique and hence the reason it can provide quick relief.

The Healthy Thinking Group worked with Ego to ensure the message was clear and focused in order to switch the mindset of pharmacists, and encourage them to recommend products that are based on strong efficacy and not a better margin. The result saw a increase of 117% compared to sales for the same period prior year.

A delicate issue handled sensitively
How an insight triggered a creative solution