Helping IBS patients get the relief they need


With many GPs underestimating the prevalence of Irritable Bowel Syndrome (IBS) and misdiagnosing as other conditions, a huge number of patients are suffering needlessly across Asia. Given the low awareness of IBS symptoms amongst GPs in our five APAC markets, our HCP campaign needed to clearly and simply highlight the four most commonly reported symptoms of IBS to help drive diagnosis, and then position our client’s product as the highly effective and safe treatment that empowered GPs to confidently manage IBS.

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