Medicines Australia Public Awareness campaign
Medicines Australia represents the medicines industry in Australia. Research found that the general public had little to no awareness that an industry actually exists. The Healthy Thinking Group developed a public awareness campaign communicating positive stories about the medicines industry.
The campaign conveyed facts that relate to areas such as research and development, value of exports and the delivery of new medicines. We created a public facing brand, separate from the Industry organisation − “The Australian Medicines Industry”. The vehicle was developed around the faces of the industry – telling the stories of the people who work in the industry and their contribution to the health and wealth of the Nation.