Injecting humour into the category
SOLVEASY / Ego
Athlete’s foot is a category where advertising product demonstration and technical information dominates. This market-mindset created the perfect oppportunity for a little brand to make some big noise. The Healthy Thinking Group created a campaign around Warren Diamond ‘Australia’s top foot model’ tapping into a culture zeitgeist, that of ‘experts’ and mockumentaries. The campaign also had a large digital and social media footprint (pun intended) which has led to Warren’s fame extending beyond 60 seconds.
Since the campaign launch the SolvEasy ‘Warren Diamond’ campaign has had many successes.
Firstly the TVC was voted runner up on Best Ads of the Week – a global online medium where TVCs are judged each week from work submitted around the world. The judge for this was Amir Kassaei, worldwide Creative Director of DDB based in New York.
To top this result, the SolvEasy TVC was recently awarded a shortlisted finalist in the 2015 global Clio Healthcare Awards.