How an insight triggered a creative solution


Mastitis is a major concern for dairy producers and costs the industry in terms of loss of production and the time and money for treatment. Creativity was sparked when The Healthy Thinking Group’s Mind&Mood research uncovered a dairy producer saying that when it came to dairy farming it’s about the three “F’s” – feed, fertilizer and @@!!in mastitis. The frustration and annoyance that goes hand-in-hand with mastitis was cleverly summarised in the Swear Jar TVC.

The power of demonstrating a benefit
Avalon, an airport with attitude