Convincing homeowners their castle is under siege
TERMIDOR / BASF
Despite their love for their ‘castle’, most homeowners are not aware of the potential damage termites can cause. Our task was to break through the “out of sight, out of mind” mindset that is apparent when it comes to termites.
Our solution was two fold – firstly to educate homeowners to the simple fact you can’t ignore, that “1 in 3 Australian homes are infected by termites”. Secondly an online Termite Test was created to help homeowners find out if they are at risk of termites, and importantly drive them to an accredited termidor applicator in their area.